For some games, it might make sense to do both, but GTA Online was just too profitable. Not to say that supporting GTA Online with new content is easy, but it is certainly easier and cheaper than crafting story-based, fully-voice acted DLC on the scale of something like The Lost and the Damned or The Ballad of Gay Tony. And as for GTA Online, while it’s certainly not my cup of tea, any company would be crazy to do anything less than offer full support for that mode, given how much money it was raking in from microtransactions.
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